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Research shows that the earlier a person’s participation or even exposure to gambling is in childhood, the more likely they are to develop a gambling problem later in life. Gambling exposure during childhood is often through some kind of lottery product, given by an adult who is likely unaware of the associated risks.
Join your colleagues around the world by participating in the Gift Responsibly Campaign and raise awareness about the risks of underage lottery use. Whether or not it is legal for minors to participate in lottery games in your area, a responsible gambling message is always appropriate. Lottery products are never appropriate gifts for children.
The campaign is presented by the National Council on Problem Gambling (NCPG) and the International Centre for Youth Gambling Problems and High-Risk Behaviors at McGill University.
During November & December and the winter holidays season, participating lotteries and community organizations engage in different levels of public engagement. These levels are intended to assist lotteries in planning their participation as well as to provide metrics that can be used in acknowledgment programs by NCPG, NASPL and other organizations.
The Gift Responsibly Campaign toolkit provides the tools necessary to help share campaign messaging in a unified voice. Participants are encouraged to use this toolkit to help prepare your ads, social media posts, print collateral and more.
The Gift Responsibly Campaign raises awareness about the risks of youth gambling and educates communities on the dangers of buying lottery tickets for children. Public education campaigns, like the Gift Responsibly Campaign, play an important role in changing social norms and providing basic facts and education.
Julia Brunson, Communications Administrator
National Council on Problem Gambling
Lynette Gilbeau, Research Coordinator
International Centre for Youth Gambling Problems and High-Risk Behaviors, McGill University