Public Awareness Resources

Gift Responsibly Campaign Levels

To ensure organizations of all sizes can participate, the campaign offers multiple levels of engagement. Participants at each level agree to complete the outlined activities during November and December 2024 to the best of their abilities.

For the last five years, 100% of all eligible U.S. and Canadian lotteries have participated in the Gift Responsibly Campaign, along with dozens of international lottery and non-lottery organizations.

Lottery Level 3

Campaign Activities

  • Register as a participant of the 2024 Gift Responsibly Campaign.
  • Issue a press release about the campaign and its educational goals.
  • Post 11+ educational messages to social media (topics may include but are not limited to: promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips).
  • Conduct retailer training or provide retailer educational materials about the risks of youth gambling.
  • Run targeted print and/or paid digital ads advising parents to ‘Gift Responsibly’ and/or ‘Lottery Tickets are Not for Children’.
  • Run a commercial (TV, Radio, Streaming) or digital campaign (Web, Social, Search, Display) advising parents against purchasing lottery tickets as gifts for kids.
  • Pitch an editorial to media about the importance of not gifting lottery tickets to children during the holiday season.
  • Complete post-campaign survey.
  • Arkansas Scholarship Lottery
  • California State Lottery
  • Colorado Lottery
  • Connecticut Lottery
  • Florida Lottery
  • Hoosier Lottery
  • Illinois Lottery
  • Michigan Bureau of State Lottery
  • New York State Gaming Commission
  • Oregon Lottery
  • Pennsylvania Lottery
  • Texas Lottery Commission
  • Virginia Lottery
Lottery Level 2

Campaign Activities

  • Register as a participant of the 2024 Gift Responsibly Campaign.
  • Issue a press release about the campaign and its educational goals.
  • Post 8+ educational messages to social media (topics may include but are not limited to: promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips).
  • Conduct retailer training or provide retailer educational materials about the risks of youth gambling.
  • Run targeted print and/or paid digital ads advising parents to ‘Gift Responsibly’ and/or ‘Lottery Tickets are Not for Children’.
  • Complete post-campaign survey.
  • Allwyn UK
  • Arizona Lottery
  • Bulgarian Sports Totalizator (Sports Toto)
  • Hrvatska Lutrija d.o.o.
  • Missouri Lottery
  • New Mexico Lottery
  • North Carolina Education Lottery
  • Office of Lottery and Gaming (DC Lottery)
  • Premier Lotteries Ireland
  • Rhode Island Lottery
Lottery Level 1

Campaign Activities

  • Register as a participant of the 2024 Gift Responsibly Campaign.
  • Issue a press release about the campaign and its educational goals.
  • Post 4+ educational messages to social media (topics may include but are not limited to: promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips).
  • Complete post-campaign survey.
  • Kentucky Lottery
  • Lotería de Córdoba Sociedad del Estado
  • Lottotech Ltd
  • Maryland Lottery & Gaming Control Agency
  • Massachusetts State Lottery
  • Minnesota Lottery
  • Montana Lottery
  • Nebraska Lottery
  • New Hampshire Lottery Commission
  • Nova Scotia Gaming Corporation
  • Ontario Lottery and Gaming
  • Österreichische Lotterien GmbH (Austrian Lotteries)
  • South Carolina Education Lottery
  • South Dakota Lottery
  • TIPOS, národná lotériová spoločnosť, a. s.
  • Ukrainian National Lottery
  • Washington’s Lottery
  • West Virginia Lottery
  • Western Canada Lottery Corporation
  • Wisconsin Lottery
  • WyoLotto
Non-Lottery Participants

Non-Lottery Participants

Register to Participate

Campaign Activities

  • Register as a participant of the 2024 Gift Responsibly Campaign.
  • Issue a press release about the campaign and its educational goals.
  • Post 4+ educational messages to social media (topics may include but are not limited to: promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips).
  • Complete post-campaign survey.
  • AdCare Educational Institute of Maine
  • Alcohol & Drug Abuse Services, Inc.\
  • Alliance for Prevention and Wellness
  • Amplify
  • Armstrong Indiana Clarion Drug and Alcohol Commission
  • Blue Ridge Behavioral Healthcare
  • Bucks County Drug & Alcohol Commission, Inc.
  • Caravelle Hotel & Casino
  • Catholic Charities
  • Central East Alcoholism and Drug (CEAD) Council, dba Hour House
  • Chesterfield Mental Health Support Services (CSB)
  • Chestnut Health Systems
  • Choices Treatment Center
  • CMSU Behavioral Health
  • Compass Family & Community Services
  • Compass Mark
  • Council on Chemical Abuse
  • Council on Compulsive Gambling of Pennsylvania
  • Cumberland Mountain Community Services
  • District 19 Community Services Board
  • Doura-Schawohl Consulting LLC
  • Eastern Shore Community Services Board
  • Evergreen Council on Problem Gambling
  • Healthcare Alternative Systems
  • Homewood Community Addiction Services
  • Imperial Calcasieu Human Services Authority
  • Kansas Coalition on Problem Gambling
  • Lake-Geauga Recovery Centers
  • Lakeshore Regional Entity
  • Linn County Health Services
  • Lotto.com
  • Maggie Sadoway Immigrant Cooperative
  • Maine Council On Problem Gambling
  • Maryland Center of Excellence on Problem Gambling
  • Meridian HealthCare
  • Michigan Gaming Control Board
  • Minnesota Alliance on Problem Gambling
  • MOSAIC Consulting and Counseling Services LLC
  • Northwestern Community Services Board
  • Oregon Health Authority
  • Piedmont Community Services
  • Prevention Action Alliance
  • Prince William County Community Services
  • Rhode Island Council on Problem Gambling
  • Scientific Games
  • The Hub (Catalyst CT | The Hub)
  • The MA Council on Gaming and Health (MACGH)
  • The Problem Gambling Help Network of West Virginia
  • Townhall II
  • Virginia Council on Problem Gambling
  • Virginia Partnership for Gaming and Health
  • Voices of Problem Gambling Recovery
  • Wyoming Valley Alcohol and Drug Services, Inc.