Gift Responsibly Campaign Toolkit
The Gift Responsibly Campaign toolkit provides the tools necessary to help share campaign messaging in a unified voice. Participants are encouraged to use this toolkit to help prepare your ads, social media posts, print collateral and more.
About the Gift Responsibly Campaign
Founded in the early 2000s, the Gift Responsibly Campaign works to raise public awareness about the risks of youth gambling. Through partnerships with lotteries and other organizations, the campaign educates communities about the risks of buying lottery tickets for children.
Gift Responsibly Campaign Guidelines
The Gift Responsibly Campaign guidelines highlight the educational components of the Campaign and explain how to avoid triggering, stigmatizing, and demeaning language or imagery.
Gift Responsibly Campaign Press Release Template
A template help to spread the word about your participation in the Gift Responsibly Campaign and raise awareness about the risks of youth gambling.
Lottery Retailer Training Checklist
This guide was developed by NCPG to provide guidance for lotteries to conduct and advise on the training of lottery retailers.
Gift Responsibly Campaign Brand Assets
Gift Responsibly Campaign Logos
Download Full Color Logo Assets
Download White Text Logo Assets
Download Black Text Logo Assets
2023 Campaign Graphics
Download 2023 Campaign Graphics
Gift Responsibly Campaign Social Media Shareables
Children who have early exposure to gambling experiences, including lottery tickets, are four times more likely to develop gambling problem.
This holiday season, gift responsibly. Lottery tickets are not child’s play.
10-14% of adolescents are at-risk for developing a problem with gambling.
This holiday season, gift responsibly. Lottery tickets are not child’s play.
If you bet, know your limits.
Problem gambling impacts 4-6% of youth ages 12-17, compared to 1% of adults.
This holiday season, gift responsibly. Lottery tickets are not child’s play.
Research indicates that many adults who developed a gambling addiction were introduced to gambling activities by family members as early as 10 years of age.
This holiday season, gift responsibly. Lottery tickets are not child’s play.
Approximately 60 percent of high-school-aged adolescents report having gambled for money in the last year.
This holiday season, gift responsibly. Lottery tickets are not child’s play.
