• Register as a participant of the 2026 Gift Responsibly Campaign.
• Issue a press release about the campaign and its educational goals.
• Post 11+ educational messages to social media (topics may include but are not limited to: promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips).
• Conduct retailer training or provide retailer educational materials about the risks of youth gambling.
• Run targeted print and/or paid digital ads advising parents to ‘Gift Responsibly’ and/or ‘Lottery Tickets are Not for Children’.
• Run a commercial (TV, Radio, Streaming) or digital campaign (Web, Social, Search, Display) advising parents against purchasing lottery tickets as gifts for kids.
• Pitch an editorial to media about the importance of not gifting lottery tickets to children during the holiday season.
• Maintain an active NCPG Organizational Membership for the duration of participation. To become an Organizational Member,
click here.
• Complete post-campaign survey.