1-800-GAMBLER Promotional Toolkit
This toolkit is meant to align key messaging and ensure a consistent visual identity for 1-800-GAMBLER. Please use these resources as a guide while developing your own public awareness messages and promoting the helpline to your community.
NCPG will provide periodic updates to the toolkit and develop additional resources.
About 1-800 GAMBLER
In June 2022, NCPG partnered with the Council on Compulsive Gambling of New Jersey, Inc. to begin using their 1-800-GAMBLER number as the National Problem Gambling Helpline number. This easy-to-remember number helps reduce barriers to resources for those affected by problem gambling.
![](https://www.ncpgambling.org/wp-content/uploads/2023/08/1-800-Gambler-logo-01.png)
Brand Guidelines
How does the 1-800-GAMBLER brand act, look, and sound? These guidelines, which include visual and verbal toolkits, will help you make research-driven decisions that are consistent with the 1-800-GAMBLER brand personality.
![](https://www.ncpgambling.org/wp-content/uploads/2023/12/Helpline-Brand-Book-Img-1-768x433.png)
Helpline Key Messaging
As we connect people to support and resources, we choose our words carefully. This key messaging sheet offers a two-page summary of the 1-800-GAMBLER voice, enabling you to communicate in a way that resonates with help seekers.
![Closeup of a city bus with a 1-800-GAMBLER advertisement on its side](https://www.ncpgambling.org/wp-content/uploads/2023/11/1-800-gambler-bus-768x507.jpg)
Helpline Network Fact Sheet
To better serve people who contact 1-800-GAMBLER, you’ll need context about the National Problem Gambling Helpline Network. This fact sheet provides helpline statistics, information on problem gambling, answers to FAQs and more.
![A person's hand working on a laptop](https://www.ncpgambling.org/wp-content/uploads/2023/11/computer-laptop-working-online-768x482.jpg)
1-800-GAMBLER Brand Guidelines
1-800-GAMBLER brand guidelines as a PDF
Download PDF![](https://www.ncpgambling.org/wp-content/uploads/2023/11/1-800-GAMBLER-square.png)
1-800-GAMBLER Logos
Download primary logo assets
![](https://www.ncpgambling.org/wp-content/uploads/2023/08/1-800-Gambler-logo-01.png)
Download secondary logo assets
![](https://www.ncpgambling.org/wp-content/uploads/2023/08/1-800-Gambler-logo-02.png)
Download peripheral logo assets
![](https://www.ncpgambling.org/wp-content/uploads/2023/08/1-800-Gambler-logo-03.png)
1-800-GAMBLER Motion Graphic Bumper
1-800-GAMBLER Motion Graphic Bumper
![](https://www.ncpgambling.org/wp-content/uploads/2023/12/Motion-Graphic-Bumper-768x768.png)
Questions?
Contact Cait Huble, NCPG Director of Communications.