Public Awareness Resources
Gift Responsibly Campaign Levels
To ensure organizations of all sizes can participate, the campaign offers multiple levels of engagement. Participants at each level agree to complete the outlined activities during November and December 2025 to the best of their abilities.
For the last five years, 100% of all eligible U.S. and Canadian lotteries have participated in the Gift Responsibly Campaign, along with dozens of international lottery and non-lottery organizations.
Engagement Types
Lottery Level 3
Lottery Level 3
Registration Coming Soon
Campaign Activities
- Register as a participant of the 2025 Gift Responsibly Campaign.
- Issue a press release about the campaign and its educational goals.
- Post 11+ educational messages to social media (topics may include but are not limited to: promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips).
- Conduct retailer training or provide retailer educational materials about the risks of youth gambling.
- Run targeted print and/or paid digital ads advising parents to ‘Gift Responsibly’ and/or ‘Lottery Tickets are Not for Children’.
- Run a commercial (TV, Radio, Streaming) or digital campaign (Web, Social, Search, Display) advising parents against purchasing lottery tickets as gifts for kids.
- Pitch an editorial to media about the importance of not gifting lottery tickets to children during the holiday season.
- Complete post-campaign survey.
Lottery Level 2
Lottery Level 2
Registration Coming Soon
Campaign Activities
- Register as a participant of the 2025 Gift Responsibly Campaign.
- Issue a press release about the campaign and its educational goals.
- Post 8+ educational messages to social media (topics may include but are not limited to: promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips).
- Conduct retailer training or provide retailer educational materials about the risks of youth gambling.
- Run targeted print and/or paid digital ads advising parents to ‘Gift Responsibly’ and/or ‘Lottery Tickets are Not for Children’.
- Complete post-campaign survey.
Lottery Level 1
Lottery Level 1
Registration Coming Soon
Campaign Activities
- Register as a participant of the 2025 Gift Responsibly Campaign.
- Issue a press release about the campaign and its educational goals.
- Post 4+ educational messages to social media (topics may include but are not limited to: promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips).
- Complete post-campaign survey.
Gambling Operators
Gambling Operators
Registration Coming Soon
Campaign Activities
- Register as a participant of the 2025 Gift Responsibly Campaign.
- Issue a press release about the campaign and its educational goals.
- Post 8+ educational messages to social media (topics may include but are not limited to: promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips).
- Conduct retailer training or provide retailer educational materials about the risks of youth gambling.
- Run targeted print and/or paid digital ads advising parents to ‘Gift Responsibly’ and/or ‘Lottery Tickets are Not for Children’.
- Complete post-campaign survey.
Community Partners
Community Partners
Registration Coming Soon
Campaign Activities
- Register as a participant of the 2025 Gift Responsibly Campaign.
- Issue a press release about the campaign and its educational goals or publish editorial content on the organization’s website or in a newsletter.
- Post 4+ educational messages to social media (topics may include but are not limited to: promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips).
- Complete post-campaign survey.