Too Young to Bet Toolkit
The Too Young to Bet toolkit is a new addition to the Gift Responsibly Campaign in 2025. This toolkit is intended to provide assets and information about the dangers of youth gambling for community organizations, gambling operators, and other campaign participants for whom messaging about tangible lottery products may be less applicable.
Too Young to Bet Brand Assets
Too Young to Bet Campaign Guidelines
The Too Young to Bet Campaign guidelines highlight the educational components of the Campaign and explain how to avoid triggering, stigmatizing, and demeaning language or imagery.
2025 Too Young to Bet Participation Press Release Template
This press release template is designed to promote awareness of the Too Young to Bet Campaign and your organization’s role in supporting this year’s campaign activities.
Youth Gambling Factsheet
This factsheet compiles youth gambling statistics from several international and US or Canada-based studies for use in awareness messaging. However, more longitudinal and inclusive research is urgently needed to track how youth attitudes and behaviors evolve and to address gambling-related risks from a public health perspective.
Too Young to Bet Logos
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Too Young to Bet Graphics
Bright Futures Image Suite
The Bright Futures image suite contains easy to share graphics focusing on one individual child at a time.
Too Young to Bet Image Suite
The Too Young to Bet image suite references different combinations of gambling activities that are off-limits to children.
Youth Statistics Image Suite
The Youth Statistics image suite contains youth gambling prevalence statistics, information for parents, and teen-focused imagery.
Too Young to Bet Social Media Shareables
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Social Media Shareable #1
Bright futures shouldn’t be left to chance. So why risk it?
Gambling isn’t for kids. #TooYoungToBet
Social Media Shareable #2
Parlays, roulette, and lottery games all have one thing in common: they’re not for kids. If they’re under the legal gambling age, they’re #TooYoungToBet.
Social Media Shareable #3
Sports betting, scratch-offs, and casinos all have one thing in common: they’re not for kids. If they’re under the legal gambling age, they’re #TooYoungToBet.
Social Media Shareable #4
If they’re #TooYoungToBet, your child is also:
- Too young to help you pick out a parlay
- Too young to scratch off numbers on your ticket
- Too young to press the ‘spin’ button for you
Gambling isn’t for kids. Don’t leave their futures to chance.
Social Media Shareable #5
Research shows that early exposure to gambling increases a child’s risk of problem gambling later in life. Don’t risk their future – keep gambling away from kids.
Social Media Shareable #6
In the last year, more than 1 in 6 adolescents have gambled despite age restrictions. Gambling when a child is #TooYoungToBet doesn’t just risk money – it risks their future.
Social Media Shareable #7
Online gambling is currently the second most common form of gambling among adolescents. If your child is online, they might be encountering gambling opportunities.
Don’t risk their future. Keep gambling products away from kids.
Social Media Shareable #8
A 2025 study found that children are “particularly vulnerable” to the perceived link between sports events and gambling.
This sports season, remember: It’s okay to watch the game without betting.
#TooYoungToBet
Social Media Shareable #9
In the last year, 1 in 6 adolescents have gambled – despite age restrictions. If your teen is online, they might be encountering gambling opportunities.
Remember, teens are still #TooYoungToBet.
Social Media Shareable #10
Teens are still #TooYoungToBet, but old enough to learn about the risks. Talk to your teen about gambling and make sure they know how to keep themselves safe.
Social Media Shareable #11
Despite age restrictions, teens may still find a way to gamble. Make sure your teen knows the risks and is empowered to navigate scenarios where there might be pressure to bet.
#TooYoungToBet
Social Media Shareable #12
Gen Z and Gen Alpha are remarkably tech-savvy, yet one in six parents admit they probably wouldn’t know if their child was betting online.
Talk to your teen about gambling. Just because they’re #TooYoungToBet doesn’t mean they’re too young to learn about the risks.
