Gift Responsibly Campaign Toolkit
The Gift Responsibly Campaign toolkit provides the tools necessary to help share campaign messaging in a unified voice. Participants are encouraged to use this toolkit to help prepare your ads, social media posts, print collateral and more.
Gift Responsibly Campaign Brand Assets
Gift Responsibly Campaign Guidelines
The Gift Responsibly Campaign guidelines highlight the educational components of the Campaign and explain how to avoid triggering, stigmatizing, and demeaning language or imagery.
2025 Gift Responsibly Participation Press Release Template
This press release template is designed to promote awareness of the Gift Responsibly Campaign and your organization’s role in supporting this year’s campaign activities.
Youth Gambling Factsheet
This factsheet compiles youth gambling statistics from several international and US or Canada-based studies for use in awareness messaging. However, more longitudinal and inclusive research is urgently needed to track how youth attitudes and behaviors evolve and to address gambling-related risks from a public health perspective.
Lottery Retailer Training Checklist
This guide was developed by NCPG to provide guidance for lotteries to conduct and advise on the training of lottery retailers.
Gift Responsibly Campaign Logos
Download Full Color Logo Assets
Download White Text Logo Assets
Download Black Text Logo Assets
Gift Responsibly Graphics
Gift Responsibly Image Suite
The Gift Responsibly Image Suite contains campaign graphics in easy to share formats. Participants are welcome to use these graphics to complete campaign activities, or they can create their own materials.
Graphic Templates for Translation
Interested in translating campaign materials into another language? This template allows users to translate the provided text and logo, if applicable. The template is free to use, but may require users to sign in to a Canva account.
Gift Responsibly Social Media Shareables
Social Media Shareable #1
This holiday season, remember to #GiftResponsibly! Lottery tickets never belong in children’s gifts.
Social Media Shareable #2
What does it mean to #GiftResponsibly? Keep lottery tickets, scratchers, and other forms of gambling out of children’s gifts.
Social Media Shareable #3
Gambling exposure during childhood is often through some kind of lottery product, given by an adult who is likely unaware of the associated risks.
This holiday season, remember to #GiftResponsibly. Lottery Tickets aren’t child’s play.
Social Media Shareable #4
Pull-tab games, lottery tickets, and scratchers all have one thing in common: they’re not for kids.
This holiday season, remember to #GiftResponsibly.
Social Media Shareable #5
Many young people report that their first gambling experience occurs around 9-11 years of age. Children who have early exposure to gambling experiences, including lottery tickets, are four times more likely to develop a gambling problem.
This holiday season, #GiftResponsibly. Lottery tickets aren’t for kids.
Social Media Shareable #6
1 in 6 adolescents have gambled despite age restrictions in the last year. This holiday season, don’t contribute to a statistic. Lottery tickets aren’t for kids.
#GiftResponsibly
Social Media Shareable #7
Children who have early exposure to gambling, including lottery tickets, are four times more likely to develop a gambling problem.
This holiday season, #GiftResponsibly. Lottery tickets aren’t for kids.
Social Media Shareable #8
The earlier a child is exposed to gambling, the more likely they are to have a gambling problem later in life. One way children can be exposed to gambling is by receiving a lottery product as a holiday gift.
This year, #GiftResponsibly. Lottery products aren’t for kids.
Social Media Shareable #9
Did you know? Adolescents have more than twice the risk of developing a serious problem with gambling as the general adult population.
This holiday season, #GiftResponsibly. Lottery tickets aren’t for kids.
Social Media Shareable #10
The Gift Responsibly Campaign works to raise public awareness about the risks of youth gambling. Through partnerships with lotteries and other organizations, the campaign educates communities about the risks of buying lottery tickets for children.
This holiday season, remember to encourage your community to #GiftResponsibly. Lottery tickets aren’t for kids.
