Lottery Holiday Responsible Gaming Campaign


gift-responsibly-portraitNCPG and McGill University asks every lottery to support our responsible gambling campaign regarding underage play during the holiday season.
It’s FREE to join! Then the choice is yours in how to participate in the campaign: utilize the 2017 slogan and graphics (available from NCPG) or develop your own; issue a press release or distribute ours; post on social media or provide POS flyers to retailers; anything you’d like but above all feel free to be creative and don’t forget to submit your efforts for the annual NCPG Holiday Campaign award.

All supporters will be acknowledged in press releases, social media and trade magazine articles. Over the past nine years participation has grown tremendously—last year 55 lotteries in the US and around the world supported the campaign. View the 2017 press release for a list of participants.

The Holiday Lottery campaign is endorsed by the World Lottery Association, North American Association of State and Provincial Lotteries (NASPL) and the European Lottery Association (EL). Click here for the WLA campaign brochure.

Join today to help send a positive, responsible gaming message to parents–especially if you have holiday-themed tickets and promotions!

Lotteries should contact Sushmita Upadhaya at to join the campaign or with any questions.


NASPL Endorses the Annual Holiday Campaign

In October 2013, at the annual North American Association of State and Provincial Lotteries (NASPL) meeting in Providence, Rhode Island, the NASPL board of directors unanimously approved a resolution encouraging participation in the annual Holiday Campaign. The resolution states that the NCPG/McGill University Holiday Campaign is an effective way to promote responsible gift giving of lottery games and products and that member organizations are encouraged to participate in this effort to the extent allowed by their governing laws and regulations. We are grateful to NASPL for their support and look forward to working with lottery corporations to further share and increase the visibility of this important responsible gambling message.
NASPL Website

2017 Campaign

The 2017 Lottery Holiday Campaign is here! The Campaign is a social responsibility campaign designed for lottery corporations.

This year marks the 10th year that the National Council on Problem Gambling (NCPG) and the International Centre for Youth Gambling Problems and High-Risk Behaviors at McGill University partnered in this responsible gambling initiative with U.S., Canadian and international lotteries to share this responsible gaming message.

Participation in the Campaign is free for lotteries.Whether or not it is legal for minors to purchase lottery tickets in your area, a responsible gambling message is always appreciated, especially around the holidays. Contact us today if you would like to sign up your lottery. Sample artwork files are available to participating lotteries upon request.

Contact Sushmita Upadhaya (NCPG) at or Lynette Gilbeau (International Center for Youth Gambling Problems for High Risk Behaviors at McGill University) at.

Thank you to our 2017 participants (as of 12/04/2017)


United States  Canada
Arkansas Lottery Alberta Gaming and Liquor Commission
California Lottery Atlantic Lottery
Colorado Lottery Loto-Québec
Connecticut Lottery Manitoba Liquour and Lotteries
DC Lottery and Charitable Games Nova Scotia Provincial Lotteries and Casino Corporation
Delaware Lottery Saskatchewan Lotteries
Florida Lottery Corporation  British Columbia Lottery Corporation
Georgia Lottery Corporation  Ontario Lottery and Gaming Corporation
Hoosier Lottery
Iowa Lottery
Idaho Lottery
Illinois Lottery
Kansas Lottery
Kentucky Lottery
Maine Lottery
Maryland Lottery and Gaming Control   International
Massachusetts State Lottery Commission
Michigan Lottery Austrian Lotteries
Minnesota State Lottery Hrvatska Lutrija d.o.o. (Croatia)
Missouri Lottery Svenska Spel
Montana Lottery Lotto New Zealand
Nebraska Lottery Lottotech Limited (Mauritius)
New Hampshire Lottery  Nederlandse Loterij
New Jersey Lottery
New Mexico Lottery
New York Lottery
North Carolina Education Lottery
North Dakota Lottery
Ohio Lottery Commission
Oklahoma Lottery Commission
Oregon Lottery
Pennsylvania Lottery
Rhode Island Lottery
South Dakota Lottery
Tennessee Education Lottery Corporation
Texas Lottery Commission
Vermont Lottery
Virginia Lottery
Washington’s Lottery
West Virginia Lottery
Wyoming Lottery

Holiday Campaign in Action

See how participants are putting their creativity to work and promoting the message to Gift Responsibly this holiday season.

Press releases and creatives from this year’s campaign will be posted as we receive submissions from participants.


Examples from participants in years past

NCEL Lottery CT Lottery
MN State Lottery IL State Lottery CT State Lottery
NC State Lottery Lane County MN State Lottery
BCLB Game Sense Cell Phone Card NCPG 2013