Holiday Lottery Responsible Gaming Campaign

Each year, NCPG and the International Centre for Youth Gambling Problems and High-Risk Behaviors at McGill University asks lotteries to to support our responsible gambling campaign and help raise awareness regarding the risks of underage lottery play during the holiday season.

Whether or not it is legal for minors to participate in lottery games in your area, a responsible gaming message during the holidays is always welcomed. In past years the campaign has been endorsed by the  World Lottery Association and NASPL.

Over the past eleven years, participation has grown tremendously. In 2017, 55 lotteries in the US and around the world supported the campaign. In an effort to continue to grow the campaign we have made significant changes in 2018:

 

  • Non-lottery organizations can now participate in the Holiday Lottery Responsible Gaming Campaign.
  • Lotteries can opt to participate at one of three different levels of involvement. The higher the level of participation, the more campaign activities you are asked to commit to.

Participation in the Holiday Campaign is FREE!  To join the Campaign as a participant SIGN UP HERE. Participants will have access to additional campaign resources.  We encourage you to reach out to your local problem gambling advocacy group or state health agency to partner with them in this effort.

Participants must sign up by November 28, 2018 to be included in the official press release and campaign announcements. NCPG Members who participate in the Campaign are also eligible for NCPG’s Holiday Lottery Campaign Award. If you have any questions or concerns regarding the campaign, please contact caith@ncpgambling.org. 

We look forward to your participation!

 

2018 Campaign Participation Levels

Lottery Level 1

– Sign up as a participant of the campaign

– Press Release or Media Placement

– 1-5 Social Media Messages Posted in December (promoting responsible gaming / appropriate age for lottery play / youth gambling stats / parental awareness tips)

 

 

Lottery Level 2

Sign up as a participant of the campaign

– Press Release or Media Placement

– 4-10 Social Media Messages Posted in December (promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips)

– Designated Retailer Training / Messaging on Youth Gambling

– Targeted Print / Digital Design Advising Parents to ‘Gift Responsibly’ / ‘Lottery Tickets are Not for Children’

 

Lottery Level 3

Sign up as a participant of the campaign

– Press Release or Media Placement

– 8-12 Social Media Messages Posted in December (promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips)

– Designated Retailer Training / Messaging on Youth Gambling

– Targeted Print / Digital Design Advising Parents to ‘Gift Responsibly’ / ‘Lottery Tickets are Not for Children’

– Commercial (TV or Radio) advising parents against purchasing lottery tickets for Kids

Non-Lottery Participant

Sign up as a participant of the campaign

– Press Release or Media Placement

– 1-5 Social Media Messages Posted in December (promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips)

– Dedicated Outreach Campaign or Event Educating Community on Risks of Youth Gambling

 

2018 Campaign Participants

Lottery Level 1

Georgia Lottery Corp.

Lottery Level 2
Lottery Level 3
Non-Lottery Participant

Northstar Problem Gambling Alliance

Holiday Campaign in Action

Examples from participants in years’ past

NCEL Lottery CT Lottery
MN State Lottery IL State Lottery CT State Lottery
NC State Lottery Lane County MN State Lottery
BCLB Game Sense Cell Phone Card NCPG 2013