Gift responsibly campaign

NEW NAME, NEW LOOK

FOR 2021

Make a difference for your clients and customers – join your colleagues across the country and around the world in our responsible gambling campaign to raise awareness regarding the risks of underage lottery use. Lottery products are appropriate for gifting only to adults, from adults.

Research shows why: the earlier a person’s participation or even exposure to gambling in childhood, the more likely they are to develop gambling problems later in life. And gambling in childhood is frequently some kind of lottery product, given through lack of awareness by a well-meaning adult.

This public-private campaign was previously known as the Holiday Lottery Responsible Gambling Campaign.  The name was changed in response to requests from lottery organizations and feedback from our global stakeholders.

The new name enables lotteries all over the world to participate. It avoids the word ‘holiday,’ which in many global cultures describes what American English-speakers might call ‘vacation.’ It provides flexibility to expand the responsible giving message for all the occasions where children and minor teens might receive lottery tickets as gifts throughout the year. And it is a short name, which is easier to use in social media and advertising.  

Whether or not it is legal for minors to participate in lottery games in your area, a responsible gambling message is always appropriate. In past years, the campaign has been endorsed by the World Lottery Association and NASPL – and we expect it will be endorsed this year as well.

Click here to sign up to participate in the 2021 Gift Responsibly Campaign!

You’ll receive advance notice of new materials as they become available, all at no charge (coming soon). These include:

  • Digital files for the three options for visual messaging shown above*
  • Images customized for social media use on Twitter, Facebook, LinkedIn, and Instagram
  • Template press release
  • Template flyer
  • Fact sheets
  • and more!

*The images provided are free to use without license or restrictions, but we ask that you sign up as a participant before downloading them.

100% of Canadian and U.S. lotteries participated again last year in the campaign
along with numerous international lotteries, non-lottery organizations, and many NCPG members.

During December and the winter holidays season, participating lottery organizations may choose to engage in different levels of public engagement classified as Lottery level 1, 2 or 3. These levels are intended to assist lotteries in planning their participation as well as to provide metrics that can be used in acknowledgment programs by NCPG, NASPL, WLA, and other organizations. Non-lottery organizations are welcome to join the Campaign and are encouraged to partner with their state lottery (where applicable) to support this important message.

Participants are also encouraged to become NCPG members (either as individuals or organizations) in order to receive updates on the campaign and to broaden their knowledge in problem gambling and responsible gambling. As members, they may also nominate themselves or others for the annual NCPG National Award for this campaign.

The campaign is sponsored by NCPG and the International Centre for Youth Gambling Problems and High-Risk Behaviors at McGill University.

Andy White, NASPL
awhite@nasplhq.org

For questions about the sign-up form contact:

John Norton, Communications Mgr.
NCPG

JohnN@ncpgambling.org

202-360-4560

Lynette Gilbeau

Research Coordinator

International Centre for Youth Gambling Problems and High-Risk Behaviors, McGill University

Lynette.gilbeau@mcgill.ca

514-398-4438

CAMPAIGN PARTICIPAnts

LOTTERY LEVEL 1​

– Sign up as a participant of the Campaign

– Press Release or Media Placement

– 1-4 Social Media Messages Posted (promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips)

LOTTERY LEVEL 2

– Sign up as a participant of the Campaign

– Press Release or Media Placement

– 5-10 Social Media Messages Posted (promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips)

– Retailer Training / Messaging on Youth Gambling

– Targeted Print / Digital Design Advising Parents to ‘Gift Responsibly’ / ‘Lottery Tickets are Not for Children’

LOTTERY LEVEL 3

– Sign up as a participant of the Campaign

– Press Release or Media Placement

– 11+ Social Media Messages Posted (promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips)

– Retailer Training / Messaging on Youth Gambling

– Targeted Print / Digital Design Advising Parents to ‘Gift Responsibly’ / ‘Lottery Tickets are Not for Children’

– Commercial (TV or Radio) advising parents against purchasing lottery tickets for Kids

 

NON-LOTTERY ORGANIZATIONS​

– Sign up as a participant of the Campaign

– Press Release or Media Placement

– 1-4 Social Media Messages Posted (promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips)

 

2020 Campaign Participants

U.S.
CT Lottery Corporation
D.C. Lottery
Hoosier Lottery
Illinois Lottery
Mississippi Lottery Corporation
New Jersey Lottery
New York Lottery
Ohio Lottery Commission
Oregon State Lottery
Virginia Lottery

Canada
Alberta Gaming, Liquor and Cannabis Commission – AGLC
British Columbia Lottery Corporation – BCLC

U.S.
Arkansas Scholarship Lottery
Colorado Lottery
Florida Lottery
Georgia Lottery Corporation
Iowa Lottery Authority
Kentucky Lottery Corporation
Massachusetts State Lottery
Minnesota Lottery
Missouri Lottery
North Carolina Education Lottery
Pennsylvania Lottery
Rhode Island Lottery
South Dakota Lottery
Tennessee Education Lottery Corporation
Texas Lottery Commission

International
Hrvatska Lutrija – Croatian Lottery (Croatia)
Lotto NZ (New Zealand)
Österreichische Lotterien GmbH – Austrian Lotteries Gesellschaft (Austria)

U.S.
Arizona Lottery
California State Lottery
Delaware Lottery
Idaho Lottery
Kansas Lottery
Louisiana Lottery Corporation
Maine Lottery
Maryland Lottery and Gaming Control Agency
Michigan Bureau of State Lottery
Montana Lottery
Nebraska Lottery
New Hampshire Lottery
New Mexico Lottery
Oklahoma Lottery
South Carolina Education Lottery
Vermont Lottery
Washington’s Lottery
West Virginia Lottery
Wisconsin Lottery
Wyoming Lottery Corporation

Canada
Atlantic Lottery
Loto-Québec
Manitoba Liquor & Lotteries
Nova Scotia Gaming Corporation
Ontario Lottery and Gaming
Saskatchewan Lotteries

International
SAZKA Czech Republic

U.S.
AdCare Educational Institute of Maine, Inc.
Armstrong Indiana Clarion Drug & Alcohol Commission
Association of Problem Gambling Service Administrators (CA)
Big Village (OR)
Crawford County Drug & Alcohol Executive Commission – CCDAEC (PA)
Council on Chemical Abuse (PA)
Employee & Family Resources (IA)
Florida Council on Compulsive Gambling
Holcomb Behavioral Health Systems (PA)
Illinois Council on Problem Gambling
Indiana Council on Problem Gambling
Jackpocket (NY)
Maine Council on Problem Gambling
Maryland Center of Excellence on Problem Gambling
Maryland Council on Problem Gambling
Massachusetts Council on Gaming and Health
Nebraska Council on Problem Gambling
Northstar Problem Gambling Alliance (MN)
Ohio Department of Mental Health and Addictions
Oklahoma Association on Problem and Compulsive Gambling
Problem Gambling Services (Rhode Island),
Rhode Island Council on Problem Gambling
Scientific Games (NV)
South Suburban Council (IL)
Substance Abuse Services Center (MA)
Treatment Alternatives for Safe Communities – TASC
Umatilla County Public Health (OR)