Programs

NEW NAME, NEW LOOK

FOR 2021

Make a difference for your clients and customers – join your colleagues across the country and around the world in our responsible gambling campaign to raise awareness regarding the risks of underage lottery use. Lottery products are appropriate for gifting only to adults, from adults.

Research shows why: the earlier a person’s participation or even exposure to gambling in childhood, the more likely they are to develop gambling problems later in life. And gambling in childhood is frequently some kind of lottery product, given through lack of awareness by a well-meaning adult.

This public-private campaign was previously known as the Holiday Lottery Responsible Gambling Campaign.  The name was changed in response to requests from lottery organizations and feedback from our global stakeholders.

The new name enables lotteries all over the world to participate. It avoids the word ‘holiday,’ which in many global cultures describes what American English-speakers might call ‘vacation.’ It provides flexibility to expand the responsible giving message for all the occasions where children and minor teens might receive lottery tickets as gifts throughout the year. And it is a short name, which is easier to use in social media and advertising.  

Whether or not it is legal for minors to participate in lottery games in your area, a responsible gambling message is always appropriate. The campaign continues to be endorsed and receives support from the World Lottery Association (WLA), European Lotteries (EL), and the North American Association of State and Provincial Lotteries (NASPL).

CLICK HERE TO SIGN UP to participate in the 2021 Gift Responsibly Campaign!

Below is the toolkit, which is a mixture of documents and graphics that can be accessed  free of charge. The items include: