Make a difference for your clients and customers – join your colleagues across the country and around the world in our responsible gambling campaign to raise awareness regarding the risks of underage lottery use. Lottery products are appropriate for gifting only to adults, from adults.
Research shows why: the earlier a person’s participation or even exposure to gambling in childhood, the more likely they are to develop gambling problems later in life. And gambling in childhood is frequently some kind of lottery product, given through lack of awareness by a well-meaning adult.
This public-private campaign was previously known as the Holiday Lottery Responsible Gambling Campaign. The name was changed in response to requests from lottery organizations and feedback from our global stakeholders.
The new name enables lotteries all over the world to participate. It avoids the word ‘holiday,’ which in many global cultures describes what American English-speakers might call ‘vacation.’ It provides flexibility to expand the responsible giving message for all the occasions where children and minor teens might receive lottery tickets as gifts throughout the year. And it is a short name, which is easier to use in social media and advertising.
Whether or not it is legal for minors to participate in lottery games in your area, a responsible gambling message is always appropriate. The campaign continues to be endorsed and receives support from the World Lottery Association (WLA), European Lotteries (EL), and the North American Association of State and Provincial Lotteries (NASPL).
CLICK HERE TO SIGN UP to participate in the 2021 Gift Responsibly Campaign!
Below is the toolkit, which is a mixture of documents and graphics that can be accessed free of charge. The items include:
***What follows are two sections of graphic tools to aid your campaign efforts.
1. Click on the blue, bolded hyperlinked phrase “Download Assets To Use To Create Your Own Designs” to download a zip file of design elements you can use.
2. Below are graphics of the three main design options for the campaign that can be downloaded, which include versions for the Facebook/LinkedIn, Instagram, and Twitter social media platforms, along with one for general use.
*The images provided are free to use without license or restrictions, but we ask that you sign up as a participant before downloading them.
100% of Canadian and U.S. lotteries participated again last year in the campaign
along with numerous international lotteries, non-lottery organizations, and many NCPG members.
During December and the winter holidays season, participating lottery organizations may choose to engage in different levels of public engagement classified as Lottery level 1, 2 or 3. These levels are intended to assist lotteries in planning their participation as well as to provide metrics that can be used in acknowledgment programs by NCPG, NASPL, WLA, and other organizations. Non-lottery organizations are welcome to join the Campaign and are encouraged to partner with their state lottery (where applicable) to support this important message.
Participants are also encouraged to become NCPG members (either as individuals or organizations) in order to receive updates on the campaign and to broaden their knowledge in problem gambling and responsible gambling. As members, they may also nominate themselves or others for the annual NCPG National Award for this campaign.
The campaign is sponsored by NCPG and the International Centre for Youth Gambling Problems and High-Risk Behaviors at McGill University.
LOTTERY LEVEL 3
LOTTERY LEVEL 2
LOTTERY LEVEL 1
New Jersey Lottery
New Mexico Lottery
New York Lottery
Rhode Island Lottery
West Virginia Lottery
California State Lottery
Massachusetts State Lottery
North Carolina Education Lottery
South Carolina Education Lottery
South Dakota Lottery
Lotto New Zealand
Österreichische Lotterien GmbH
Premier Lotteries Ireland Operator of Ireland’s National Lottery
Arkansas Scholarship Lottery
DC Office of Lottery and Gaming
New Jersey Lottery
Nova Scotia Gaming
The National Lottery (Camelot Group)
Ukrainian National Lottery
Adcare Educational Institute of , Inc.
Arizona Department of Gaming – Division of Problem Gambling
Bet Free Recovery Now
Employee & Family Resources
Evergreen Council on Problem Gambling
Family Youth Gambling Prevention
Field of Hope Community Campus
Helping Services for Youth & Families
Illinois Council on Problem Gambling
Indiana Council on Problem Gambling
Kansas Coalition of Problem Gambling
Lake-Geauga Recovery Centers
Maine Council on Problem Gambling
Mental Health Services for Clark & Madison County Inc
New England Prevention Technology Transfer Center
Nicasa Behavioral Health Services
Pathways of Central Ohio
Problem Gambling Network of Ohio
Prevention Action Alliance
Southwest Kansas Problem Gambling Task Force
The Massachusetts Council on Gaming and Health
United Way of Seneca County
Way Back Inn