Gift Responsibly Campaign

Registration to participate in the 2022 Gift Responsibly Campaign will open in August!

 

Make a difference for your clients and customers – join your colleagues across the country and around the world in our responsible gambling campaign to raise awareness regarding the risks of underage lottery use. Lottery products are appropriate for gifting only to adults, from adults.

Research shows why: the earlier a person’s participation or even exposure to gambling in childhood, the more likely they are to develop gambling problems later in life. And gambling in childhood is frequently some kind of lottery product, given through lack of awareness by a well-meaning adult.

This campaign was previously known as the Holiday Lottery Responsible Gambling Campaign. The name was changed in response to requests from lottery organizations and feedback from our global stakeholders. The new name enables lotteries all over the world to participate. It avoids the word ‘holiday,’ which in many global cultures describes what American English-speakers might call ‘vacation.’ It provides flexibility to expand the responsible giving message for all the occasions where children and minor teens might receive lottery tickets as gifts throughout the year. And it is a short name, which is easier to use in social media and advertising.  

Whether or not it is legal for minors to participate in lottery games in your area, a responsible gambling message is always appropriate. The campaign continues to be endorsed and receives support from the World Lottery Association (WLA), European Lotteries (EL), and the North American Association of State and Provincial Lotteries (NASPL).

100% of Canadian and U.S. lotteries participated again in 2021 in the campaign along with numerous international lotteries, non-lottery organizations, and many NCPG members.

During December and the winter holidays season, participating lottery organizations may choose to engage in different levels of public engagement classified as Lottery level 1, 2 or 3. These levels are intended to assist lotteries in planning their participation as well as to provide metrics that can be used in acknowledgment programs by NCPG, NASPL, WLA, and other organizations. Non-lottery organizations are welcome to join the Campaign and are encouraged to partner with their state lottery (where applicable) to support this important message.

Participants are also encouraged to become NCPG members (either as individuals or as organizations) in order to receive updates on the campaign and to broaden their knowledge in problem gambling and responsible gambling. As members, they may also nominate themselves or others for the annual NCPG National Award for this campaign.

The campaign is presented by NCPG and the International Centre for Youth Gambling Problems and High-Risk Behaviors at McGill University.

Cait Huble, Director of Communications
National Council on Problem Gambling
CaitH@ncpgambling.org
202-470-1815

Lynette Gilbeau, Research Coordinator

International Centre for Youth Gambling Problems and High-Risk Behaviors, McGill University

Lynette.gilbeau@mcgill.ca

514-398-4438

 

criteria for CAMPAIGN PARTICIPAnts Levels

LOTTERY LEVEL 3

  • Sign up as a participant of the Campaign
  • Press Release or Media Placement
  • 11+ Social Media Messages Posted (promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips)
  • Retailer Training / Messaging on Youth Gambling
  • Targeted Print and/or Digital Design ads advising parents to ‘Gift Responsibly’ and/or ‘Lottery Tickets are Not for Children’
  • Commercial (TV, Radio, Streaming) advising parents against purchasing lottery tickets as gifts for kids
  • Digital Advertising/Pre-roll

LOTTERY LEVEL 2

  • Sign up as a participant of the Campaign
  • Press Release or Media Placement
  • 5-10 Social Media Messages Posted (promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips)
  • Retailer Training / Messaging on Youth Gambling
  • Targeted Print / Digital Design Advising Parents to ‘Gift Responsibly’ / ‘Lottery Tickets are Not for Children’

LOTTERY LEVEL 1

  • Sign up as a participant of the Campaign
  • Press Release or Media Placement
  • 1-4 Social Media Messages Posted (promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips)

NON-LOTTERY ORGANIZATIONS​

  • Sign up as a participant of the Campaign
  • Press Release or Media Placement
  • 1-4 Social Media Messages Posted (promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips)
  • Select any other content from the 3 categories of participation