Gift Responsibly Campaign

NEW NAME, NEW LOOK

FOR 2021

Make a difference for your clients and customers – join your colleagues across the country and around the world in our responsible gambling campaign to raise awareness regarding the risks of underage lottery use. Lottery products are appropriate for gifting only to adults, from adults.

Research shows why: the earlier a person’s participation or even exposure to gambling in childhood, the more likely they are to develop gambling problems later in life. And gambling in childhood is frequently some kind of lottery product, given through lack of awareness by a well-meaning adult.

This public-private campaign was previously known as the Holiday Lottery Responsible Gambling Campaign. The name was changed in response to requests from lottery organizations and feedback from our global stakeholders.

The new name enables lotteries all over the world to participate. It avoids the word ‘holiday,’ which in many global cultures describes what American English-speakers might call ‘vacation.’ It provides flexibility to expand the responsible giving message for all the occasions where children and minor teens might receive lottery tickets as gifts throughout the year. And it is a short name, which is easier to use in social media and advertising.

Whether or not it is legal for minors to participate in lottery games in your area, a responsible gambling message is always appropriate. The campaign continues to be endorsed and receives support from the World Lottery Association (WLA), European Lotteries (EL), and the North American Association of State and Provincial Lotteries (NASPL).

CLICK HERE TO SIGN UP to participate in the 2021 Gift Responsibly Campaign!

Below is the toolkit, which is a mixture of documents and graphics that can be accessed free of charge. If you are looking to send people to this page, a vanity URL you can use is bit.ly/Gift-Responsibly. The items include:

Campaign guidelines: click here
Campaign style guidelines: click here
Fact sheet: click here
Social media post ideas to use for the Campaign: click here
Sample press release for Campaign announcement launch: click here
Sample press release offering advice for last-minute gift shoppers: click here

***What follows are two sections of graphic tools to aid your campaign efforts.

1. Click on the blue, bolded hyperlinked phrase “Download Assets To Use To Create Your Own Designs” to download a zip file of design elements you can use.

Download assets to use to create your own designs

2. Below are graphics of the three main design options for the campaign that can be downloaded, which include versions for the Facebook/LinkedIn, Instagram, and Twitter social media platforms, along with one for general use.

*The images provided are free to use without license or restrictions, but we ask that you sign up as a participant before downloading them.

100% of Canadian and U.S. lotteries participated again last year in the campaign
along with numerous international lotteries, non-lottery organizations, and many NCPG members.

During December and the winter holidays season, participating lottery organizations may choose to engage in different levels of public engagement classified as Lottery level 1, 2 or 3. These levels are intended to assist lotteries in planning their participation as well as to provide metrics that can be used in acknowledgment programs by NCPG, NASPL, WLA, and other organizations. Non-lottery organizations are welcome to join the Campaign and are encouraged to partner with their state lottery (where applicable) to support this important message.

Participants are also encouraged to become NCPG members (either as individuals or organizations) in order to receive updates on the campaign and to broaden their knowledge in problem gambling and responsible gambling. As members, they may also nominate themselves or others for the annual NCPG National Award for this campaign.

The campaign is sponsored by NCPG and the International Centre for Youth Gambling Problems and High-Risk Behaviors at McGill University.

Andy White, NASPL
awhite@nasplhq.org

For questions about the sign-up form contact:

John Norton, Communications Mgr.
NCPG

JohnN@ncpgambling.org

202-360-4560

Lynette Gilbeau

Research Coordinator

International Centre for Youth Gambling Problems and High-Risk Behaviors, McGill University

Lynette.gilbeau@mcgill.ca

514-398-4438

criteria for CAMPAIGN PARTICIPAnts Levels

LOTTERY LEVEL 3

Sign up as a participant of the Campaign
Press Release or Media Placement
11+ Social Media Messages Posted (promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips)
Retailer Training / Messaging on Youth Gambling
Targeted Print and/or Digital Design ads advising parents to ‘Gift Responsibly’ and/or ‘Lottery Tickets are Not for Children’
Commercial (TV, Radio, Streaming) advising parents against purchasing lottery tickets as gifts for kids
Digital Advertising/Pre-roll

LOTTERY LEVEL 2

Sign up as a participant of the Campaign
Press Release or Media Placement
5-10 Social Media Messages Posted (promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips)
Retailer Training / Messaging on Youth Gambling
Targeted Print / Digital Design Advising Parents to ‘Gift Responsibly’ / ‘Lottery Tickets are Not for Children’

LOTTERY LEVEL 1

Sign up as a participant of the Campaign
Press Release or Media Placement
1-4 Social Media Messages Posted (promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips)

NON-LOTTERY ORGANIZATIONS

Sign up as a participant of the Campaign
Press Release or Media Placement
1-4 Social Media Messages Posted (promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips)
Select any other content from the 3 categories of participation

2021 Campaign Participants

Lottery Level 3 Participants

U.S.
Arkansas Scholarship Lottery
Colorado Lottery
Connecticut Lottery
Hoosier Lottery
Illinois Lottery
Maine State Lottery
Michigan Lottery
Mississippi Lottery
New Jersey Lottery
New York Lottery
Oregon Lottery
Rhode Island Lottery
Virginia Lottery

Lottery Level 2 Participants

U.S.
California State Lottery
Delaware Lottery
Iowa Lottery
Kansas Lottery
Kentucky Lottery
Massachusetts State Lottery
Minnesota Lottery
Missouri Lottery
Pennsylvania Lottery
North Carolina Education Lottery
South Carolina Education Lottery
South Dakota Lottery
Texas Lottery

Canada
Alberta Gaming, Liquor & Cannabus
Atlantic Lottery
BCLC

International
Hrvatska Lutriija d.o.o.
Lotto New Zealand
Österreichische Lotterien GmbH
Premier Lotteries Ireland Operator of Ireland’s National Lottery

Lottery Level 1 Participants

U.S.
Arizona Lottery
D.C. Lottery
Florida Lottery
Georgia Lottery
Idaho Lottery
Louisiana Lottery
Maryland Lottery
Montana Lottery
Nebraska Lottery
New Hampshire Lottery
New Mexico Lottery
Ohio Lottery
Oklahoma Lottery
Tennessee Lottery
Vermont Lottery
Washington’s Lottery
West Virginia Lottery
Wisconsin Lottery
Wyoming Lottery

Canada
Loto-Québec
Manitoba Liquor & Lotteries
Nova Scotia Gaming
Ontario Lottery and Gaming Corporation
Sask Lotteries
Western Canada Lottery Corporation

International
Lottotech Ltd.
SAZKA a.s.
The U.K. National Lottery (operated by Camelot U.K. Lotteries)
Ukrainian National Lottery

Non-Lottery Participants

U.S.
Adcare Educational Institute of Maine, Inc.
Area Substance Abuse Council
Arizona Department of Gaming – Division of Problem Gambling
ARPG Council
Bet Free Recovery Now
Bettor Choice Program at UCFS Healthcare
Catholic Charities Steuben / Livingston Prevention Services
Community Action of Southeast Iowa
Compass Mark
Connecticut Council on Problem Gambling
Council on Compulsive Gambling of Pennsylvania
DCCCA
Employee & Family Resources
EPIC Risk Management
Evergreen Council on Problem Gambling
Family Youth Gambling Prevention
Field of Hope Community Campus
First Choice Services, Inc. / The Problem Gambling Help Network of WV
Florida Council on Compulsive Gambling
Focus Youth Gambling Prevention
Genesee County Public Health
Helping Services for Youth & Families
Illinois Association for Behavioral Health
Illinois Council on Problem Gambling
Indiana Council on Problem Gambling
International Game Technology
Jackpocket
Jewish Family & Treatment Services
Kansas Coalition of Problem Gambling
Kelly Teagel
Lake-Geauga Recovery Centers
Linn County Health Services – Problem Gambling Prevention
Louisiana Association on Compulsive Gambling
Maine Council on Problem Gambling
Maryland Center of Excellence on Problem Gambling
Massachusetts Office of Problem Gambling Services
Melissa Caretaking & Writing Arts
Mental Health Services for Clark & Madison County Inc.
Minnesota Alliance on Problem Gambling
New England Prevention Technology Transfer Center
Nicasa Behavioral Health Services
Ohio Casino Control Commission
Ohio Department of Mental Health & Addiction Services
Oklahoma Association on Problem Gambling and Gaming
Oregon Council on Problem Gambling
Pathways of Central Ohio
Pennsylvania Department of Drugs & Alcohol Programs
Problem Gambling Network of Ohio
Prevention Action Alliance
Prevention at Lawrence County Drug and Alcohol
Public Health Muskegon County
Recovery Resources
Scientific Games
Stark County Mental Health & Addiction Recovery
South Central Kansas Problem Gambling Task Force
Southwest Kansas Problem Gambling Task Force
The Massachusetts Council on Gaming and Health
Treatment Alternatives for Safe Communities
United Way of Seneca County
Way Back Inn
Western CT Coalition
Wichita State University Community Engagement Institute
Zepf Center

Programs