Gift Responsibly Campaign Participation Levels

Participants at each level agree to complete the outlined expected activities during November and December 2023 to the best of their abilities.

Lottery Level 3

Highest Level of Participation

Register as a participant of the 2023 Campaign
Press Release or Media Alert
11+ Educational Social Media Messages Posted (topics may include but are not limited to: promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips)
Retailer Training / Messaging on Youth Gambling
Targeted Print and/or Paid Digital Ads advising parents to ‘Gift Responsibly’ and/or ‘Lottery Tickets are Not for Children’
Commercial (TV, Radio, Streaming) or Digital Advertising (Web, Social, Search, Display) advising parents against purchasing lottery tickets as gifts for kids
Editorial Pitch to media about the importance of not gifting lottery tickets to children during the holiday season.
Complete post-campaign survey

Lottery Level 2

Middle Level of Participation

Register as a participant of the 2023 Campaign
Press Release or Media Placement
8+ Educational Social Media Messages Posted (topics may include but are not limited to: promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips)
Retailer Training / Messaging on Youth Gambling
Targeted Print and/or Paid Digital Ads advising parents to ‘Gift Responsibly’ and/or ‘Lottery Tickets are Not for Children’
Complete post-campaign survey

Lottery Level 1

Lowest Level of Participation

Register as a participant of the 2023 Campaign
Press Release or Media Placement
4+ Educational Social Media Messages Posted (topics may include but are not limited to: promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips)
Complete post-campaign survey

NON-LOTTERY ORGANIZATIONS

Register as a participant of the 2023 Campaign
Press Release or Media Placement
4+ Educational Social Media Messages Posted (topics may include but are not limited to: promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips)
Complete post-campaign survey

Campaign Questions

Julia Brunson, Communications Administrator

National Council on Problem Gambling

JuliaB@ncpgambling.org

202-360-4560

Lynette Gilbeau, Research Coordinator

International Centre for Youth Gambling Problems and High-Risk Behaviors, McGill University

Lynette.Gilbeau@mcgill.ca

514-398-4438