Gift Responsibly Campaign Participation Levels

Participants at each level agree to complete the outlined activities during November and December 2022 to the best of their abilities.

Lottery Level 1

  • Register as a participant of the 2022 Campaign
  • Press Release or Media Placement
  • 4+ Social Media Messages Posted (promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips)
  • Complete post-campaign survey

Lottery Level 2

  • Register as a participant of the 2022 Campaign
  • Press Release or Media Placement
  • 8+ Social Media Messages Posted (promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips)
  • Retailer Training / Messaging on Youth Gambling
  • Targeted Print and/or Paid Digital ads advising parents to ‘Gift Responsibly’ and/or ‘Lottery Tickets are Not for Children’
  • Digital Advertising/Pre-roll
  • Complete post-campaign survey

Lottery Level 3

  • Register as a participant of the 2022 Campaign
  • Press Release or Media Placement
  • 11+ Social Media Messages Posted (promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips)
  • Retailer Training / Messaging on Youth Gambling
  • Targeted Print and/or Paid Digital ads advising parents to ‘Gift Responsibly’ and/or ‘Lottery Tickets are Not for Children’
  • Commercial (TV, Radio, Streaming) advising parents against purchasing lottery tickets as gifts for kids
  • Digital Advertising/Pre-roll
  • Complete post-campaign survey

NON-LOTTERY ORGANIZATIONS

  • Register as a participant of the 2022 Campaign
  • Press Release or Media Placement
  • 4+ Social Media Messages Posted (promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips)
  • Complete post-campaign survey

Campaign Questions

Julia Brunson, Communications Administrator

National Council on Problem Gambling

JuliaB@ncpgambling.org

202-360-4560

Lynette Gilbeau, Research Coordinator

International Centre for Youth Gambling Problems and High-Risk Behaviors, McGill University

Lynette.Gilbeau@mcgill.ca

514-398-4438

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