2015 Annual Communication Award Nominees


Nominee Award Nominee Introduction Supporting Materials Link to URL
Evergreen Council Problem Gambling and GoodTherapy.org Media Award  The Evergreen Council on Problem Gambling is dedicated to increasing public awareness of problem gambling, expanding the availability of services for those affected by problem gambling, and supporting research and programs for education, prevention, treatment, and responsible gambling. Click here to view
Virginia Lottery Media Award On Thursday, March 19, 2015, an editorial column written by Paula Otto, Executive Director of the Virginia Lottery, appeared in the Richmond Times-Dispatch, one of the largest-circulation newspapers in Virginia. The column, titled, “Don’t chance problem gambling; have the conversation,” was written to inform people with little understanding of problem/pathological gambling about its existence and warning signs. It also showed that there is hope for people with gambling addiction and how to seek it.In Virginia, there are few resources to help problem gamblers, and it’s safe to assume, a lower level of understanding of the problem than might be found in states in other states. To our knowledge, no article of its kind had ever appeared in this influential newspaper. Therefore, the goal of the column was to educate readers at a basic lever about the problem and what it means. In addition, the column leveraged the name recognition of the Lottery and its executive director to make the greatest possible impact during National Problem Gambling Awareness Month. Newsletter Article
Connecticut Lottery Corporation Newsletter Award Twenty-nine employees, representing all levels and departments of our corporation, volunteer to be a part of the team that produces a quarterly corporate responsibility newsletter, Chatter That Matters. Articles focus on four primary areas of our corporate social responsibility efforts: responsible gambling, pro business and supplier diversity, inclusion, and green initiatives. (We have included all four editions of our newsletter for this submission; however, if you plan to only review one, please use Dec 2014) Click here to view
North Carolina Education Lottery Newsletter Award See Supporting Documents Click here to view
The Problem Gamblers Help Network of West Virginia Public Awareness Award This video was created in-house by Problem Gamblers Help Network of West Virginia Media Coordinator Adam Sypolt. It first aired December 2014. It was shown in three movie theaters during previews for 12 weeks. Although it was shown before all audiences, the ad campaign was specifically timed to coincide with the release of the movie “The Gambler”, which details a struggle with gambling addiction. The ad was also shown extensively in social media campaigns as well as highlighted on our website.  House of Cards
Maryland Center of Excellence on Problem Gambling and MedSchool Maryland Productions (MMP) Public Awareness Award From July 1, 2014 – August, 2014, in advance of the Horseshoe Casino opening in downtown Baltimore, The Maryland Center of Excellence on Problem Gambling contracted with MedSchool Maryland Productions (MMP) to develop a multimedia public awareness campaign that included TV and radio ads (see attached listing and links to access ads) as well as billboards, bus signs, and online tools. The campaign focused on the African American community which is predominant in Baltimore City. MMP developed all components in collaboration with problem gambling content experts; cultural and African American community leaders within Baltimore; and individuals representing diverse age, gender, economic and recovery perspectives. The Baltimore Campaign developed messages to address the prevention continuum from primary responsible gambling messages and those more targeted on recognizing and seeking help for a gambling disorder. MMP utilized their unique expertise to engage community members utilizing an innovative documentary style to craft messages including: rap and hip-hop artists who produced a music video along with radio and TV ads; swing dancers; a taxi driver; a person in recovery; college professors; and problem gambling experts. This approach, utilizing “real” people and their experiences, had a significant impact as shown by a 240% increase in helpline calls from Baltimore City and a 150% overall increase in calls during the quarter this campaign was running. Also, the number of African American callers nearly doubled. Web clicks for the quarter in which ads were running leapt to 30,000 which was an increase of over 15,000 from the previous quarter. Click here to view www.baltimoregambler.org; http://www.youtube.com/BMoreGambler
Loto-Québec Public Awareness Award Loto-Québec was founded in 1969 by the Québec government, primarily to allow the province to oversee the activities surrounding games of skill and chance and to lessen organized crime’s control of these activities. All profits are returned into the community in the form of public services provided by the government.As a public corporation, we have duties and responsibilities to the government and the people of Québec. Our contribution is not financial, but rather social and environmental. We strive to maintain balance between our economic mission and our social responsibility, which is a top priority. Click here to view Decide
Donna Zaharevitz Public Awareness Award This DVD shows the struggles of five individuals with this addiction, but also shows the remarkable recovery each have achieve. In most DVD made, actors are given a script to read and portray, but these are individuals who have lived the disease. The DVD has been aired on Valley Shore Community Television Clinton, Conn. in use by the Mass. Council on Problem Gambling in trainings as well as in Connecticut out reach programs. It also has gone international to South Africa. Three of the individuals are now reaching out and working with problem gamblers, sharing their gambling journey and the recovery programs available in their respective states. Although this DVD was made with little funds, the impact it has made on audiences it has been aired at is somewhat remarkable and rewarding to all who participated in the making of the DVD In Recovery,Where Are We Now, Where Do We Go From Here
Northstar Problem Gambling Alliance Website Award The Northstar Problem Gambling Alliance website is a primary distribution channel in Minnesota for information on problem gambling. It is a comprehensive resource with information for a wide range of visitors, including gamblers, family members, employers, treatment professionals and various professional audiences. The site is fully integrated with the broader communications programs of NPGA including online advertising, online social media such as Facebook and Twitter, and special links tied into various targeted communication campaigns www.NorthstarProblemGambling.org
Oregon State Lottery Website Award Created by the Oregon State Lottery in partnership with the Addictions and Mental Health Division of the Oregon Health Authority www.opgr.org
The Problem Gamblers Help Network of West Virginia Website Award Our website features an up-to-date calendar, lists of resources, a chatline feature, and information on our treatment program. We advertise extensively through search engine ad programs and social media. www.1800gambler.net
Maryland Center of Excellence on Problem Gambling Website Award Aboveallodds.org is the platform for a targeted online integrated campaign aimed at college age students and young adults, ages 18-24. Owned by the Maryland Center of Excellence on Problem Gambling and designed and supported by the University of Maryland MedSchool Maryland Productions, aboveallodds.org seamlessly combines messages of awareness, prevention and getting help using a real life documentary approach – actual college students talking about the wide spread culture of gambling in the college world and relating stories of friends who have developed gambling problems.The youthful website design (color scheme and graphics) incorporates moving images, videos, stationary articles and interactive games integrating popular forms of online communication for this demographic: YouTube, Facebook, Twitter. The site structure also supports interaction, interest and “fun” dividing the sections into: Swapping Stories; Tips and Tricks; Need Help?: Quiz; and Resources. A key tag line throughout the website definitely draws attention: PROBLEM GAMBLERS AGES 18-25 LOSE AN AVERAGE OF $30,000 PER YEAR. What would you do with $30K? Featured on the home page are phase-in/out images of young adults holding their answers to the thought-provoking question: What’s your limit?Aboveallodds.org was strategically launched in mid-March, 2015, to promote National Problem Gambling Awareness Month, and to take advantage of the wide-range audience attention around March Madness/NCAA Basketball Tournament. Initial marketing for the website launch began on the campus of University of Maryland College Park, in collaboration with the University of Maryland School of Public Health. Aboveallodds.org